Hi. I’m one of those sickos who always wanted to be in advertising. As a kid I recorded radio spots (most cured diarrhea) on cassette tapes. I studied the fake ads in Mad Magazine. I hung campaigns on my walls. Eventually I got my hands on a beat up copy of Ogilvy on Advertising and things got real. I went to Syracuse University to study advertising at the Newhouse School of Communications. It was there I learned the idea of concept above all. In 1997, I enrolled in the newly formed VCU Ad Center. Days and nights were spent pouring over One Show books, filling reams of Moleskines, and discovering that the best ads don’t look or sound like ads. It worked. I landed my first job at Ammirati Puris Lintas. I learned to think and write fast and to never say no to an assignment. With hard work, great partners and a little luck I navigated the NYC ad industry. I helped Gotham win their first ever Cannes Lion. I helped Oglivy re-brand and grow the iconic Nationwide account. Currently I’m a freelance CW/CD. Part of this adventure has been co-founding Manufactured, a brand innovation studio. There’s nothing better than helping agencies and companies tell new brand stories. I’ve been fortunate to do award-winning work at some of my dream shops and learn from creative leaders I’ve always admired. But I have yet to work on a brief to cure diarrhea. I live in Port Washington, NY with my wife, three boys, and our 100 lbs shepherd mix. When I’m not working, I’m working on my jazz drumming.